The Inside Story of Flipboard, the App That Makes Digital Content Look Magazine Glossy

While some social media apps focus on a single service like Facebook or Twitter, Flipboard makes it easy to keep up to date on many service, from those two to Instagram, LinkedIn, and Tumblr, too. Unlike standard social media apps that just mimic timelines, Flipboard transforms timelines into lushly illustrated magazine-style pages, making reading updates and tweets more interesting and appealing than other apps. With its style and wide range of features, it's a top pick.

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The critique of  Flipboard is it is not discovered by a new generation of readers. Also, it is not monetizing that content at levels that are more comparable to print and making it look beautiful for today's devices

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Tumblr and Vine, Together at Last

Tumblr and Vine are among the most popular social media platforms that are used on mobile phones. Tumblr, the app that is Yahoo-owned and Vine, the app that Twitter-owned are finally getting together. Based on a tweet from the Tumblr official page on Twitter, these two apps are going to be working hand in hand. Previously, users could not embed a video from Vine into their blog, although there were other ways of getting the Vine video onto the blog, such as converting the Vine video into a GIF or embedding a tweet that contains the video. With the two apps now working together, users can embed Vines into their Tumblr posts just by copying the URL of the Vine video into the post box.

Full article at http://newmediarockstars.com/2014/07/tumblr-and-vine-together-at-last/ 

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LinkedIn: What do you need to know before a meeting?

LinkedIn wants to become a bigger part of its users lives by reminding them of networking details they ought to know, so they don’t have to bother remembering them.

Have you ever gone to a meeting unprepared? 

Yesterday, the company released a new app that helps you keep track of what's going on in the professional lives of the people you're connected with. You know its important; but doing it right takes a lot of effort. LinkedIn's goal is to make it all easier.

When you open LinkedIn's Connected app, you'll be greeted with a list of the most important updates in your network.

Source: http://www.forbes.com/sites/parmyolson/2014/07/10/linkedin-connected-app-predictive/

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Is Tinder Being Used to Advertise Prostitution?

Tinder is a mobile dating application that people, most commonly singles use to find a match for themselves. It shows the user all the single people(who have the app on their phone) in a given area. If the user likes the person then the user can swipe right and if they don't, the user can swipe right and if there is a match, the two people can start chatting. However, some people have more than chatting on their minds and use this app for other purposes. Certain profiles have pictures of attractive women and are followed by explicit ads that are offering sex. As quoted by the state senator Jacob Candelaria, "It provides a certain degree of anonymity for people who are trying to break the law and exploit others".

Source : http://www.kob.com/article/stories/s3500282.shtml#.U8LgbfldW6M 

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WeChat Is Being Trialled To Make Hospitals More Efficient In China

The hospital system in China is in desperate need for repair. The WeChat app is being used to capture efficiency gains in the hospitals. The WeChat public account allows patients to communicate with the doctors and get news and updates from the hospital. There is a hospital in China that allows patients to pay for medicine and the registration fee through WeChat which makes it so much more easier for both the patients and the hospital. In this trial, WeChat QR codes were posted around the hospital to connect people to the public account. This service also allows patients to find out about specialist doctors and make appointments. 

View full article at :http://www.forbes.com/sites/jlim/2014/06/16/wechat-is-being-trialed-to-make-hospitals-more-efficient-in-china/ 

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Viber: Why You Must Have It Now On Your Smartphone

Viber is a very direct and simple application for calling and messaging both domestically and internationally for free. It is a mobile app that can be downloaded for free onto phones. Besides being able to make free phone calls, this app allows people to send videos and pictures to one another. There are also many emoticons and stickers that can make the text conversations more lively and fun. Furthermore, this app allows for group conversations for up to a hundred people. This app notifies the user whenever a contact of the user has installed Viber onto their phone.

Source: http://thefusejoplin.com/2014/07/viber-free-download-smartphone/

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Vine's New Loop Count

Vine is a short-form video sharing service. Founded in June 2012, it was acquired by micro-blogging  website Twitter in October 2012, just prior to its official launch. Vine officially launched on January 24, 2013, as a free app for iOS devices. On June 2, 2013, an Android version was released.

Advertisers quickly caught on. Vine celebrities cashed in on opportunities to share sponsored videos or started to make comedy Vines for corporate accounts. But Vine only tracked likes and comments both required to log in to the app to do. Then, on Tuesday, Vine introduced “loop counts.” Loop counts track how many times a user has watched the video — taking into account, smartly, the many times a user might sit and watch it in a row. Now advertisers can check their statistics in a much more accurate manner. It gives advertisers a sense of its reach to users.

"6 seconds is the new advertising."

Just seeing the video can make an impression that helps the brand, said Nicholas Megalis, who has made sponsored Vines for companies and has a whopping 4.3 million followers on Vine.

Tracking loops will show advertisers as well as the public that a Vine’s virality has value. That move could help cement Vine as a place brands come to reach young audiences with measurable results — which is always music to advertisers’ ears.

Source: http://www.forbes.com/sites/ellenhuet/2014/07/01/vines-new-loop-count-is-perfect-for-advertisers/

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