9:52 pm
Unknown
Vine is a short-form video sharing service. Founded in June
2012, it was acquired by micro-blogging website Twitter
in October 2012, just prior to its official launch. Vine officially launched on
January 24, 2013, as a free app for iOS devices. On June 2, 2013, an Android version was released.
Advertisers quickly caught on. Vine celebrities cashed in on opportunities to share sponsored videos or
started to make comedy Vines for corporate accounts. But Vine only tracked
likes and comments both required to log in to the app to do. Then, on Tuesday,
Vine introduced “loop counts.” Loop counts track how many times a user has
watched the video — taking into account, smartly, the many times a user might
sit and watch it in a row. Now advertisers can check their statistics in a much
more accurate manner. It gives advertisers a sense of its reach to users.
"6 seconds is the new advertising."
Just seeing the video can make an impression that helps the
brand, said Nicholas Megalis, who has made sponsored Vines for companies and
has a whopping 4.3 million followers on Vine.
Tracking loops will show advertisers as well as the public
that a Vine’s virality has value. That move could help cement Vine as a place
brands come to reach young audiences with measurable results — which is always
music to advertisers’ ears.
Posted in: Video
0 comments:
Post a Comment