Mobile Advertising and Twitter

There is a growing importance of mobile for e-commerce and Twitter's acquisition of TapCommerce validates it. TapCommerce is the leader in mobile retargetting. They're trusted by the most successful mobile branches to deliver customers, revenue, and the return on investment across mobile platforms.

Twitter announced the deal on 30 June 2014, calling the company's tool set an important piece of the mobile advertising platform it is building for marketers, app developers and users.

TapCommerce enables real-time programmatic mobile ad buying across multiple exchanges through such tools and strategies as cross-exchange buying access, partner support and API availability. It reaches more than 50,000 apps.

This acquisition follows Twitter's purchase of MoPub last year. MoPub is a mobile-focused advertising exchange that allows mobile application publishers to manage their inventory and use multiple sources of advertising including direct ads, house ads, ad networks, and real-time bidding through the MoPub Marketplace.

MoPub and TapCommerce are complementary, and both will continue to offer their respective services, Twitter said.

"Twitter will need to prove to advertisers its targeting abilities are as powerful as Facebook"

Source: Wall Street Journal 

Link: http://tinyurl.com/ob839j8

Posted in: Twitter